Informatics Publishing Limited

Nitin Kumar Bansal ¹, Pragnesh K. Patel ¹, Chidanand Patil ¹

Affiliations
1 Department of Agribusiness Management, College of ABM, Sardarakrushinagar Dantiwada Agricultural University, Sardarkrushinagar, Banaskantha, Gujarat, IN

Abstract

The study was conducted in the Banaskantha district of Gujarat. It was observed that while purchasing seeds, the farmers consider various factors like yield, price, promotion, water requirement, etc. and 50 per cent of the farmers preferred high yielding variety seeds. It was found that most (95%) of the farmers were growing the castor crop for selling purpose. In present year, Pioneer, Syngenta, Kaveri are having more popular variety so it is very important to redevelop their marketing strategies and try to cover maximum market in Banaskantha. PHI Company is at top regarding sales promotion activity. Castor crop can be grown in all the seasons but 75% of farmers were growing castor in Kharif season. As 67 per cent of farmers were satisfied with varieties using currently, it was observed that they were glued to one variety i.e., Western 66. Increase in promotion activity would be helpful to the Western Agriseeds Company to expand its market share.

Keywords

Consumer Behavior, Sales Promotion, Market

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S. Vijayachandra Reddy ¹, G. P. Shivaswamy ¹, Chidanand Patil ², J. S. Binkadakatti ³

Affiliations
1 Department of Agricultural Economics, University of Agricultural Sciences, Dharwad karnataka, IN
2 Department of Agri-Business Management, University of Agricultural Sciences, Dharwad karnataka, IN
3 Department of Agricultural Extension, University of Agricultural Sciences, Dharwad karnataka, IN

Abstract

Trading in commodity derivatives on exchange platform is a device to attain price discovery and better price risk management, in addition serving macro-economy with improved resource allocation and generating income levels. India's first organized futures market, Bombay Cotton Trade Association Ltd., being set up 1875. Since the inception (2003) of national online trading on multi-commodity exchange platforms, the trade volumes have grown exponentially. The objectives of the present study were to study the necessities, expansion, roles and organisational problems existing in the National Exchanges. Secondary data were collected from the official web sites of Forward Market Commission (FMC) and National Level Commodity Exchanges related information for the period 2005 to 2010 and also from recognized journals and publications to facilitate effective information. The result showed that, the share of Multi-commodity Exchange (MCX), Mumbai recorded the highest turnover in terms of value of trade during 2009, followed by the National Commodity and Derivatives Exchange limited (NCDEX) and National Multi-commodity Exchange (NMCE), respectively. The risk associated with marketing of agricultural commodities can't be disregarded in physical markets. The marketing should be made more broad-based by allowing banks and others to participate in commodity futures by outline the rules efficiently as a result both producers and consumers get benefits. The Forward Market Commission (FMC) should regulatory initiatives, to prevent market manipulation and ensure market integrity, financial integrity and customer protection. However, there are several obstacles to be overcome to be decided for prolonged development of the market, possible only through comprehensive and coordinated efforts by regulatory bodies and government involved in the commodity exchange activities.

Keywords

Commodity Future Market, Obstacles, Turnover

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Vaishali Mhaske ¹, R. A. Yeledhalli ¹, Kuldeep Choudhary ¹, Chidanand Patil ¹

Affiliations
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN

Abstract

The South Asian Association for Regional Cooperation is constituted by Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Agriculture sector is still backbone of economy of all SAARC members. India exports different agricultural commodities to SAARC member countries under cereal, pulses, fruits and vegetables, processed food products, alcoholic and non-alcoholic beverages, planting materials, livestock products etc. major exportable agricultural commodities such as wheat, rice, mango and onion have been purposively selected for further analysis as these commodities are commonly exported from India to all other SAARC member countries. Markov chain analysis was used to analyze the direction of trade. Maldives is stable market for rice with high retention probability of 41.54 per cent among the SAARC countries for reference period. Bangladesh is most stable market for all four commodities such as rice, wheat, mango and onion as reflected by retention probabilities of 22.86, 45.40, 39.29 and 24.00 per cent, respectively among the SAARC member countries. It was observed that India was in a competitive position in rice, mango and onion with the NPCs values of 0.98, 0.975 and 0.893, respectively for the period of 2008-09.

Keywords

Direction of Trade, SAARC Countries, Retention, Stable Market.

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